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PR/Media Relations: |
- Perform an inter-active media survey to assess the
existing level of brand recognition in India.
- Identify the relevant platforms to develop a clear positioning
strategy through professional media relations.
- Develop a tailor-made press kit with adequate quotes,
photography and dynamic elements supporting the communication.
- Meet with key editors and journalists of lifestyle, travel,
business and travel trade publications to guarantee wide media
exposure.
- Communicate the brand, new services and India specific plans at
press conferences.
- Communicate tactical offers and develop a regular product media
angle for the brand.
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Sales Activities: |
- Identify and develop upscale FIT leisure and corporate GIT/MICE
business.
- Tele-market metro and secondary cities.
- Meet with travel industry and corporate clients.
- Facilitate contracting process and monitor business.
- Communicate with qualified database through mailings.
- Provide market intelligence.
- Organise client roadshows and attend travel industry events.
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Marketing Initiatives: |
- Assist strategically to position companies and their services in
India.
- Develop branding and co-branding through a network of marketing
partners and affiliates.
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Other Services Offered: |
- Advertising and media buying.
- Market research.
- Strategic communication consulting.
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