| Indiva Marketing uses a creative approach to implement tailor-made media relations, and sales and marketing activities, taking into consideration the Indian market and global impulses in its sectors of activities: |
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Media relations |
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Sales and promotional activities |
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Marketing communication |
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The well established team is pro-active and dynamic to develop a personalised partnership with each client. Strategies are targeted and results closely monitored. |
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PR/Media Relations: |
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Perform an inter-active media survey to assess the existing level of brand recognition in India. |
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Identify the relevant platforms to develop a clear positioning strategy through professional media relations. |
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Develop a tailor-made press kit with adequate quotes, photography and dynamic elements supporting the communication. |
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Meet with key editors and journalists of lifestyle, travel, business and travel trade publications to guarantee wide media exposure. |
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Communicate the brand, new services and India specific plans at press conferences. |
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Communicate tactical offers and develop a regular product media angle for the brand. |
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Sales Activities: |
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Identify and develop upscale FIT leisure and corporate GIT/MICE business. |
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Tele-market metro and secondary cities. |
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Meet with travel industry and corporate clients. |
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Facilitate contracting process and monitor business. |
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Communicate with qualified database through mailings. |
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Provide market intelligence. |
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Organise client roadshows and attend travel industry events. |
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Marketing Initiatives: |
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Assist strategically to position companies and their services in India. |
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Develop branding and co-branding through a network of marketing partners and affiliates. |
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Other Services Offered: |
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Advertising and media buying. |
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Market research. |
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Strategic communication consulting. |
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